The receipts

The challenge. Scale a creator-commerce platform through its steepest growth phase — building brand equity with two audiences at once: the creators who power the platform and the shoppers who use it.

The strategy. Product launches treated as brand moments. Full-funnel campaigns pairing product marketing rigor (positioning, ICP, PMF signals) with brand storytelling that made creators the heroes. High-impact experiential moments and creator partnerships that compounded organic reach.

The work. Market-moving product launches, brand narrative development, 360 campaigns across owned and earned channels, and experiences that resonated with the creator community.

“Colby is a marketing leader with a storyteller’s instinct. At LTK, she transforms big ideas into market-moving strategies, driving product launches, shaping brand narratives, and creating experiences that resonate.” — Mary Williams, CMO

The challenge. Drive outsized growth for a luxury division inside one of America’s most established retailers — where brand standards are high and customer expectations higher.

The strategy. High-impact in-store events and experiential marketing that turned stores into destinations. Market-entry playbooks for new store openings. Relationship-driven clienteling programs that moved the revenue needle.

The work. Led marketing initiatives delivering +70% year-over-year growth, spearheaded new store openings across the South, and executed experiential moments that built lasting customer loyalty.

The challenge. A co-founder with a strong product and vision needed a clear, compelling go-to-market strategy — audience positioning, messaging, and the true value of the product refined — on a sprint timeline.

The strategy. Deep discovery to understand the founder, the vision, and the creator-economy landscape. Audience positioning and messaging built around the product’s true value. Launch plan sequenced for momentum.

“Her ability to understand me, my vision and craft a clear, compelling go-to-market strategy gave me the clarity I needed! From audience positioning to messaging, she helped me refine the true value of our product with her strategic insight, marketing expertise, and deep understanding of the creator economy.” — Client, Co-founder

The challenge. To bring portfolio companies together as one bolstered brand for more meaningful storytelling and impact—strategically positioning a visionary founder.

The strategy. Established an authoritative founder voice and online presence through rebranding, website, press, and social media. Rebrand alignment across 6 entities into one parent brand.

The results. Drove growth for brand awareness, marketing, and sales across for-profit and non-profit portfolio entities. +100% social reach & engagement.