Fractional CMO & Advisor

Colby Jones – Fractional CMO & Strategic Marketing Advisor for Creator-Centric Tech, Female-Founded Startups, and Brand-Forward Companies

I help creator-centric tech platforms, female-founded startups, and ambitious brand-forward companies accelerate growth through high-impact go-to-market (GTM) strategies, product marketing, influencer marketing, and brand storytelling.

With over 15 years of experience as a strategic marketing leader, I’ve driven measurable brand growth and customer engagement at both Fortune 500 retail and hyper-growth tech. At LTK (formerly LIKEtoKNOW.it), I played a key role in scaling the influencer marketing platform to a $2B+ valuation and $5B+ in annual retail sales driven through the app. Earlier in my career at Nordstrom Corporate, I led marketing initiatives that delivered +70% year-over-year sales growth for a luxury division, spearheaded new store openings across the South, and executed high-impact in-store events and experiential marketing.

As a fractional CMO and marketing advisor, I partner with Creator-centric SaaS companies, creator founders, retail brands, and visionary executives. My approach combines sharp product marketing frameworks, authentic brand storytelling, influencer and partnership strategies, and data-driven full-funnel execution to build influence, drive revenue, and create lasting competitive advantage.

My expertise spans:

• Integrated Go-to-Market (GTM) Strategies

• Product Marketing & Positioning

• Influencer & Creator Marketing

• Brand Development & Storytelling

• Growth Marketing & Customer Acquisition

• Experiential, Content, and Partnership Marketing

I’ve led cross-functional teams through periods of rapid scaling, transforming ideas into thriving brands and businesses. This hands-on leadership, combined with my own entrepreneurial journey (which began when I launched my first business at age 11), gives me a unique ability to blend strategic rigor with creative intuition.

I’m especially passionate about supporting female entrepreneurs and women leaders who are building disruptive brands and breaking new ground. There’s nothing I love more than watching a great idea, a strong team, or a bold brand come to life and scale with intention.

If you're a founder, executive, or leadership team ready to elevate your marketing strategy, drive sustainable growth, and build real influence in the creator economy — I’d love to connect.