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Colby Jones Consulting

Fractional GTM & Marketing Strategy Consultant

Meet Colby

Strategic marketing leader with 15+ years of experience scaling brands across Fortune 500 retail and early-stage high-growth tech startups; specializing in scaling early-stage businesses, brand building, Go-to-Market (GTM), Creators, and operational growth strategy.

  • Proven expertise in B2C, B2B, SaaS, and Creator Commerce

  • Mastered marketing to, and partnering with, the best marketers—Creators

  • Track record of accelerated growth, impact, leadership, and team building

Spent 10+ years at LTK (previously known as rewardStyle & LIKEtoKNOW.it; TIME100 Most Influential Companies 2025), joining at an early stage, helping scale the B2B & B2C influencer marketing platform and shopping app to a $2B+ valuation, 40M+ monthly consumers, and $5B+ annual retail sales. Previously at Nordstrom Corporate, driving +70% increase in department sales & building out GTM strategy for new store openings & events.

Most recently, partnering as a fractional marketing leadership for B2B SaaS & B2C, with a unique GTM framework of product marketing theories with brand marketing tactics.

Services

We collaborate with you to provide temporary or project-based senior marketing strategy: create an initiatives roadmap, path to execution, and KPIs without the overhead of a full-time senior leader.

We help you create full 360 GTMs and campaigns for cohesive brand experience, full-funnel impact, and optimal ROI. 

    • Product & feature GTM launch strategy

    • Brand positioning, messaging, and storytelling

    • Rebrands, relaunches, and cross-channel activation

    • Customer surveys, user feedback sessions & UAT

    • Organic social, boosting & paid strategy

    • SEO, omni-channel content strategy for long-term engagement

    • Onboarding flows & customer journey audits

    • Creator program advisory, ambassador campaigns, UGC

    • Press/media relations & gifting

    • Event, experiential marketing, brand trips & invite strategy

    • 360 campaigns that drive brand equity, retention & sales

Why partner with me

  • “This is a case-study of operational GTM excellence.”

  • "Where creativity, strategy and execution meet."

  • "Organization, communication, and dedication were unmatched. She consistently showed up prepared, proactive, and solution-oriented, making what could have been a complex collaboration feel seamless."

  • “We were successful, because of how prepared you coached us to be.”

  • "Transforms big ideas into market-moving strategies, driving product launches, shaping brand narratives, and creating experiences that resonate."

  • "Getting to work with Colby was an absolute dream. She is AMAZING and so empowering! Her ability to understand me, my vision and craft a clear, compelling go-to-market strategy gave me the clarity I needed! She was there for me whenever I needed her and she sprinted with me to meet some quick deadlines! From audience positioning to messaging, she helped me refine the true value of our product with her strategic insight, marketing expertise, and deep understanding of the creator economy. I HIGHLY recommend. She will help elevate your brand every step of the way with SO much care and invaluable expertise!"